Thursday, October 22, 2009

Scent in Time

Ayodeji Jeremiah


The name Calvin Klein is one of the most popular brand names known to mankind. When you hear it from someone, your mind is racing with photos of jeans, underwear, famous models, black and white posters, advertisements as tall as New York skyscrapers, and most of all, the complete collection of heavenly fragrances. Calvin Klein tried out his designer hands in manufacturing a perfume that would perfectly complement his men’s clothing line. This was how Calvin for men emerged way back in 1981. It was the perfect, shall we say, accessory for wearing the designer label clothes and it sure was considered one of the biggest trends in that era. Since Calvin knew the power of adding perfumes in his collection, he started making another perfume, this time geared towards women. Thus Calvin Klein fragrances were born. The grandeur of Calvin Klein’s perfumes began to make a statement for the public. The famous Calvin Klein brand is no longer limited to the clothing line because its line of perfumes is popular as well. Below are Calvin Klein’s perfumes and timelines, which will come in useful for CK aficionados or anyone, interested in fine fragrances and useful facts about perfumes in general:

1985 The Steamy Launch: Obsession Eau de Parfum was Calvin Klein’s First fragrance (and it’s still going strong today). Obsession for women was born in 1985. Its success made the men crowd crave for their own Obsession fragrance as well and it was realised a year after, 1986.

1989 Love is in the Air: The brand played cupid with Eternity eau de Parfum. With notes of white lily, freesia and patchouli, it’s still a first date favourite. It is one of the preferred popular perfumes to this date. Most admirers of Eternity made it their official perfume from then on. Maybe its popularity has been due to its very catchy advertising or by its heavenly scent, or maybe both.

1991 Escape: The next perfume Escape for women was released in 1991 followed by its male version in 1993.

1994 The First ever “Shared” Scent: CK One Eau de Toilette started the trend for unisex fragrances. It was so popular; you couldn’t escape its oceanic notes in the nineties. Even now, 20 bottles are sold every minute, making it Calvin Klein’s best selling fragrance.

1997 Contradiction: Calvin Klein released Contradiction for women and the same perfume brand name for men in 1998. This was his answer to the demands of his fanatics who are geared towards uniqueness and sense of personal style.

2000 The New Millennium: Calvin Klein thought that the new millennium should make his fragrance line stand out above all others. He thought the new era should be filled with fun and excitement while retaining the reputation of his designer line. In 2000, he released the unisex CK One Red Hot limited edition as well as a new fragrance for women called Truth. Truth is a refreshing blend of oriental, woody aromas. Truth perfumes for women by Calvin Klein fragrances are recommended for daytime wear

2002 Limited Editions: Calvin released the Truth men edition as well as the Eternity Rose blush for women, another limited edition from his collection. Fanatics began craving for more of these limited edition perfumes because they smell so out of this world.

2003 Crave Calvin did what was demanded from him by his fans. He gave them CK One Graffiti art and Eternity Purple Orchid for women in 2003 which were all limited editions. He also released a new perfume for men called Crave that same year. Eternity Moment for women was released the following year.

2007 The Cool Kid Fragrance: Ck IN2U eau de toilette created for the text and iPod obsessed generation, this pink grape fruit and amber-scented fragrance quickly caught the eyes of cool chicks.

2009 The New Addition: Euphoria Spring Temptation eau de parfum, is the label’s return to feminity (think Eternity). With delicious notes of juicy pear blossom, guava leaf, pink lily and powdery musk, it became this summer’s spritz.

All the above fragrances (except the limited editions) are still available for sale from like £25 (N6250) above and are widely available at major stores or boutiques in Lagos and Abuja or from the now popular car retailers who move from one location to another.

Facts about Perfumes
Most perfumes are complex combinations of natural materials, such as essential oils from plants, and synthetic products that increase the lasting power and heighten the smell. Alcohol is used as a liquid base for perfume, and the ratio of alcohol to scented perfume concentrates determines what the final concoction is labelled. From highest concentration to least, the different forms of perfume are:

Perfume, also called extract or extrait perfume, can include 15-40% perfume concentrates. This is the purest form of scented product and is the most expensive as a result.

Eau de Parfum contains about 7-15% perfume concentrates. This is the most popular and common form of perfume. It provides a long-lasting fragrance and generally doesn't cost as much as extract perfume.

Eau de Toilette has around 1-6% perfume concentrates. This makes for a light scent that doesn't linger as long as the more intense versions. It was originally intended to be a refreshing body splash to help people wake up in the morning.

Eau de Cologne is sometimes used interchangeably with the term eau de toilette. However, the concoction began as the name of a light, fresh fragrance mixed with citrus oils and was made popular by Napoleon. Some perfumers today have a version of this called eau fraiche.

While these are the main classes of perfume, other products are frequently scented with perfume concentrates too. Lotions, creams, powders, body splashes, aftershaves, soaps, and other cosmetic products may contain variable (though usually small) amounts of fragrance.

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