Tuesday, July 10, 2012

Using the Media to do Good




A 1997 New York Times piece on how impoverished Asian children were dying from filthy water was one of the things that made Bill Gates start the Gates Foundation, the largest philanthropic organisation in the world.

Stories of a child dying from pneumonia, tales of AIDS victims and substandard schools and children dying from malaria are inherently dark and depressing. These are not necessarily the most popular stories that sell newspapers/magazines or attract large numbers of viewers.

Yet, getting those stories out is something the media can be hugely helpful with and can change the world one step at a time.

Timeless is committed to this...why don't you join us?




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