In a bid to combat the recent
economic turmoil and increasing dollar crunch, AgriHub has taken it upon itself
to organize a workshop aimed at encouraging production of local food products
that would easily replace the international brands on the shelves of retail
stores and supermarkets in Nigeria.
The workshop is geared towards
sensitizing the populace in patronizing “Made in Nigeria” products since it
will be impossible to compel consumers to purchase substandard products in the
name of patriotism. The workshop will also comprehensively educate Nigerian
producers on how to improve Made-in-Nigeria products while ensuring they are
competitive in terms of packaging, branding and quality.
While speaking on the AgriHub
workshop, the facilitator, Aderinoye Aderonke, bore her mind on the challenges
besetting entrepreneurs in the country: “The challenge with most entrepreneurs
is they believe the capital outlay required in packaging their products to international
standards is high. Another belief that seem to possess prominence is that one
needs to travel and meet with foreigners to come up with designs and packaging
solutions that would meet international standards. Meanwhile, a lot of these
solutions can be sourced locally and are affordable.
The AgriHub workshop for May 2016, with the
theme “Simple steps to take Made in Nigeria food” is a multisector workshop
that will provide actionable solutions to food processing, packaging, marketing
and distribution. It will present
solutions that are locally available and simple tips on how to market and reach
a wide audience without breaking the bank.
It is also aimed at providing a
learning and networking avenue for small and medium agribusiness owners and
stakeholders to determine challenges and help improve current systems and
procedures in doing business.
Experts in the field of
branding, processing, packaging and marketing with experience spanning FMCGs
and multinational organizations will facilitate sessions and provide insights
on improved technologies and local available solutions affordable to small and
medium agro processors to make their products compete globally. As part of the
take-home benefits of the workshop, participants will be able to: address challenges
in the food processing, identify affordable world class packaging solutions, identify
new and traditional food marketing channels; determine business opportunities
to export, determine business opportunities to import, understand the increasing
shift from consumption of unpackaged, unbranded food to stronger demand for
packaged and processed food, get onsite support and discount on photography,
packaging and marketing solutions for your business, learn basic social media
and IT hacks that can be used in promoting one’s business to a wider audience.
The workshop, which takes place
on the 11th of May, 2015 at Quad T events Centre, Gbagada opposite UPS by 9am,
is open to individuals who seek financial freedom through agro-business as well
as small and medium agro-processors seeking to learn how to make their products
global competitive using locally available solutions.
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